Mortgage consumers use a variety of on-line tools and mobile apps when looking for a mortgage

The 2013 Mortgage Consumer Survey shows once again that the majority of mortgage consumers (66%) look to on-line information sources to gather information about mortgage options and features. Commonly used resources include: websites of specific mortgage lenders (67%), Internet search engines such as Google (48%), and websites of specific mortgage brokers (23%). On average, there were 4.6 visits to sites of different lenders and 3.4 visits to sites of different brokers. Consumers found the information obtained from both lender and broker sites useful (88% for lender sites and 84% for broker sites). Interest rates continue to dominate among topics most often searched on-line (84%), followed by information about mortgage options (63%). Slightly more than half (56%) were searching for a mortgage calculator.

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