2012 CMHC Mortgage Consumer Survey

Consumers are looking more to the internet for mortgage information and use of social media is also growing.

Mortgage consumers use a variety of resources, both on-line and off-line, when looking for information about mortgage features and options. Overall, about seven in ten (71%) consumers reported using online sources. Generally, the mortgage-related information and
tools found on the Internet were seen to be useful, with usefulness ratings above 80%. Social media are also making inroads as sources for mortgage information. Mobile data devices are being used by a small but growing proportion of consumers.

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